Mix the salt, pepper and sugar together and rub into the joint.

Roast the beef according to the size of the joint.

While the beef is cooking use a food processor to make bread crumbs from the bread.

Add the herbs, garlic and oil to the food processor and mix together.

Finally add the oil and cheese to the mixture and mix until well combined.

Twenty minutes before the end of the cooking time remove the beef from the oven and take off any twine around it.

Coat the beef with the bread crumb topping and put back in the oven for the rest of the cooking time.

Before serving let the beef rest for about ten minutes.