Sustainable Nightwear from IDENTITY LINGERIE.

Read our in-depth review of IDENTITY LINGERIE’s ethical and sustainable nightwear. Discover why their eco-friendly sleepwear is a top choice for conscious consumers.

Are restless nights in uncomfortable sleepwear wearing you out? Welcome to the world of IDENTITY LINGERIE, where every piece is crafted not just to be worn but to be adored. With a perfect blend of comfort, style, and sustainability, IDENTITY LINGERIE ’s pyjama collection promises to transform your nighttime routine. Say goodbye to tossing and turning and hello to luxurious relaxation that will have you looking forward to bedtime every single night.

It is a modern-day trend to lounge around all day in your pyjamas. People even visit the shops in their pyjamas and slippers. For me, I always dress in the morning, reserving pyjamas strictly for nighttime.

Enter IDENTITY LINGERIE , a handmade nightwear brand whose mission is to get people feeling unapologetically confident and self-loving! Their comfortable and stylish pyjamas may tempt me to stay in my nightwear longer every day.

About IDentity Lingerie

IDENTITY LINGERIE is a family-run UK brand based in Lincolnshire. The founders, Diana and Igor, come from a background in the fashion industry, Diana from the modelling side and Igor as a photographer. Recognising that the fashion industry puts pressure on women to have the perfect size, the brand was born. It is a handmade nightwear brand that offers an inclusive size range and a custom size option for any unique customer request.

Folded blue floral pyjamas on a rug

The brand cares about its customers and wants them to feel comfortable and empowered when wearing their brand. They use models of all sizes, showing that anyone can wear their products. As well as sustainable nightwear, they make lingerie and a range of fabulous dresses. There is also a range designed specifically for men.

Sustainable Nightwear

As well as caring about their customers IDENTITY LINGERIE is as sustainable as it can be. They source material in small batches to minimise waste. They source materials in small batches to prevent waste, making products on demand when they receive orders. Fabric remnants are repurposed into hair accessories, packing pouches, and buttons, and any leftover fabric is donated to Ukrainian charities. This fabric supports the production of linen and undergarments for hospitals

As well as making sure they reduce waste IDENTITY LINGERIE prides itself on creating timeless designs that will be in fashion forever.

IDentity Lingerie Review

I have been wearing a pair of dusty blue floral cotton matching pyjamas from IDENTITY LINGERIE and want to share my thoughts and impressions.

Lady in blue pyjamas standing outside by a fence and a glass table witha cup in her hand

First Impressions

My pyjamas arrived in a small cardboard box with tape with a logo on it. There was no excess packaging as you would expect from a sustainable company. Inside, they enclose the item in paper, and when you unwrap it, you’ll find your chosen item inside a special bag. This is a unique touch which makes the clothes feel special.

A blue silk bag from IDENTITY LINGERIE with stickers beside it

I also love the little touches of a set of stickers designed to help you embrace your body and self-care, with a mention of their Saturday inspiration newsletter. If you join this you will get a weekly reminder to love yourself. There is also a little thank you card with an inspirational message. All things which let you know that the brand cares.

Stickers which promote self care

Personal Experience with IDENTITY LINGERIE

The pyjamas are comfortable as well as looking fabulous. The edges have a piping detail around them, there is a cute pocket and the collar is well-finished. They make me feel posh and I even felt comfortable having a cup of tea outside in the morning with them on. Bailey the cat seemed to agree they were comfortable as well!

A lady sitting at an outside table by a fence in blue pyjamas with a cat on her lap

They are also nice to sleep in, the cotton feels soft against your skin and stops you from overheating at night. They are a step up from my other pyjamas, which are functional but not something I would show in public!

A lady sitting at an outside table in sustainable nighwear with a cup of tea

Overall Thoughts

I love the ethos of IDENTIY LINGERIE, they have put a lot of thought into producing stunning clothing that will stand the test of time and not impact the environment. I also love the way they want people to embrace the shape they are and feel empowered to be themselves. The pyjamas are lovely and I will be wearing them for years to come.

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